桂林理工大学商学院与越南河内工业大学商学院工商管理专业“2+2”联合培养项目由越南河内工业大学在越南国内招生,完成第一、二学年的学习后,选派学生到我校完成第三、四年的培养任务,由越南河内工业大学越南教育部报备,符合要求的学生将获得中越两校毕业证和学位证书。越南河内工业大学是位于越南首都河内市的越南教育部直属重点大学,工商管理专业“2+2”联合培养项目自2022年开始实施。
桂林理工大学商学院与越南河内工业大学商学院
工商管理专业“2+2”联合培养项目
课程简介 Course Introduction
HK5 第五学期
Khái quát về Trung Quốc 1 中国概况I A Survey of China I
《中国概况》课程以社会、文化为纲,从中国地理、历史、思想、文化、习俗、科技、政治制度等多方面系统概括和分析中国的社会与文化方面的种种特点。通过本课程的学习,要使留学生具备一定的中国文化知识,提高留学生对文化差异的敏感性、宽容性和处理文化差异的灵活性,培养留学生跨文化交际能力,扩大留学生的文化知识面,促进汉语语言的学习和应用。
Taking society and culture as the key link, the course A Survey of China systematically summarizes and analyzes various characteristics of China's society and culture from the aspects of Chinese geography, history, ideology, culture, customs, science and technology, and political system. Through the study of this course, international students should have certain knowledge of Chinese culture, improve their sensitivity to cultural differences, tolerance and flexibility to deal with cultural differences, cultivate their intercultural communication ability, expand their cultural knowledge, and promote the learning and application of Chinese language.
Thương mại điện tử 电子商务E-commerce
《电子商务》是为高等院校经济学、管理学类专业本科生开设的一门理论性和实践性较强的学科。它是研究如何实现商务及一般事务处理网络化、信息化的综合性的学科,涉及了计算机、网络、软件技术、数据安全、标准化,还有经济、贸易等方面的问题。
本课程的理论教学内容主要包括:电子商务概述、电子商务网络技术基础、电子商务安全技术、网络支付技术、电子商务物流。
通过本课程的学习,使学生了解电子商务的基本概念、实现电子商务的各种相关技术以及发展电子商务所涉及的安全问题等有关知识,使学生初步弄清电子商务的内容与实质,了解电子商务在一些相关领域的应用状况。
Electronic Commerce is a subject with strong theory and practice for undergraduates majoring in economics and management in universities. It is a comprehensive subject that studies how to realize the network and information processing of business and general affairs, involving computer, network, software technology, data security, standardization, as well as economic and trade issues.
The theoretical teaching content of this course mainly includes: e-commerce overview, e-commerce network technology foundation, e-commerce security technology, network payment technology, e-commerce logistics.
Through the study of this course, students can understand the basic concepts of e-commerce, various related technologies to realize e-commerce and the security issues involved in the development of e-commerce, so that students can initially understand the content and substance of e-commerce and understand the application status of e-commerce in some related fields.
Quản trị tài chính 财务管理 Finance Management
《财务管理》是经管专业(非会计专业)的一门专业课程。本课程是以公司的财务活动为研究对象、以价值管理为核心、对企业经营过程中的财务活动和财务关系进行有效组织和管理的课程。由于公司的财务活动一般由筹资、投资、营运资本管理和盈利分配四个模块构成,相应地,本课程的主要内容也主要包含融资决策、投资决策、营运资金管理、股利分配决策等四个模块。因此,本课程不但重视对公司财务基本理论的讲述,而且会将财务理论与企业的财务实践相结合,是一门具有很强实践性的课程。通过本课程的学习,学生不仅可以掌握企业基本的财务理论,同时也会学会对企业现实财务问题的判断与财务决策,并具备良好的职业道德、正确的人生观和价值观。同时,本课程的学习,可以有利于学生对后续课程如《证券投资学》、《项目管理》、《技术经济学》和《投资决策》的理解和应用,提高对相关专业课程体系的理解和应用。
"Financial Management" is a professional course for economics and management majors (non-accounting majors). This course takes the company's financial activities as the research object, takes value management as the core, and effectively organizes and manages the financial activities and financial relations in the process of enterprise operation. Since the financial activities of a company are generally composed of four modules: financing, investment, working capital management and profit distribution, accordingly, the main content of this course mainly includes four modules: financing decision, investment decision, working capital management and dividend distribution decision. Therefore, this course not only attaches importance to the description of the basic theory of corporate finance, but also combines the financial theory with the financial practice of enterprises. It is a very practical course. Through the study of this course, students can not only master the basic financial theory of enterprises, but also learn to judge and make financial decisions about practical financial problems of enterprises, and have good professional ethics, correct outlook on life and values. At the same time, the study of this course is conducive to students' understanding and application of subsequent courses such as Securities Investment, Project Management, Technical Economics and Investment Decision-making, and to improve their understanding and application of relevant professional curriculum systems.
Quản trị nguồn nhân lực 人力资源管理 Human Resource Management
本课程是工商管理类专业学生开设的一门专业必修课。它在建设有中国特色社会主义国家的基础上,主要研究企业中人力资源的规划、招聘、培训、绩效薪酬、整合、员工关系等一系列管理职能。是为了培养社会主义新一代学生了解现代企业人力资源管理的基本理论和发展趋势,掌握企业人力资源管理的基本方法和技能,能够运用所学知识来解决中国企业人力资源管理中的实际问题而设置的。帮助学生理解构建社会主义和谐劳动关系对企业的重要性。
This course is a required course for students majoring in business administration. It mainly studies a series of management functions of human resources in enterprises, such as planning, recruitment, training, performance pay, integration and employee relations. It is designed to train the new generation of socialist students to understand the basic theory and development trend of modern enterprise human resource management, master the basic methods and skills of enterprise human resource management, and be able to use the knowledge to solve the practical problems in Chinese enterprise human resource management. Help students understand the importance of building harmonious socialist labor relations for enterprises.
Thực tập sản xuất 生产实习(一) Production Practice
生产实习(一)是工商管理专业的一门专业综合实践环节,是学生在校学习期间的一个知识应用教学环节,是一次全面、严格的解决工商管理实际问题或应用研究问题的训练。通过生产实习(一)的训练,使学生掌握从选题、调研和查阅资料、设计论证、撰写实习调查报告等完整的工商管理调查工作的程序和撰写规范。
Production practice (I) is a professional comprehensive practice link of business administration, is a knowledge application teaching link during students' study in school, is a comprehensive and strict training to solve business administration practical problems or applied research problems. Through the training of production practice (I), students can master the procedures and writing norms of complete business administration investigation work, such as topic selection, research and information search, design and writing practice investigation report.
Giáo trình HSK5 HSK5教程I HSK5 standard course I
汉语水平考试(简称HSK)为测试母语非汉语者的汉语水平而设立的一项国际汉语能力标准化考试。通过HSK5级是我校来华留学生取得学位的必要条件,达到此汉语水平的留学生能够更好的适应大学学习和日常的生活需求。
为帮助我校来华留学生顺利的通过HSK5级考试,特开设此门强化训练课程,通过学习HSK 5级培训课程留学生能够以口头或书面的形式用汉语流利地表达自己,并为顺利通过由国家汉办与孔子学院总部举办的HSK5考试做好准备。
Chinese Proficiency Test (HSK) is an international standardized test of Chinese language proficiency for non-native speakers. HSK5 is a necessary requirement for international students to obtain a degree in our school. Students who have reached this level of Chinese can better adapt to the needs of university study and daily life.
In order to help international students pass the HSK5 test, this intensive training course is set up so that the international students can express themselves fluently in Chinese either orally or in written form, and get ready to pass the HSK5 test organized by Hanban and Confucius Institute.
Tiếng Anh chuyên ngành 1 专业英语I (工管) Professional English (Business Administration)
本课程的教学是在学生通过两年大学英语学习,已初步具备听、读、写等方面的能力基础上进行的。其教学目的是丰富学生在工商管理专业方面的英语词汇量,一方面提高学生在专业领域内用英语交流的能力,另一方面为考研打好基础。
This course is taught on the basis that students have preliminarily acquired the ability of listening, reading, writing and so on through two years of college English learning. The teaching purpose is to enrich students' English vocabulary in business administration major, on the one hand to improve students' ability to communicate in English in the professional field, on the other hand to lay a good foundation for postgraduate entrance examination.
数据库原理及应用* Principle and application of database
本课程将系统全面地讲述数据库系统的基础理论、基本技术和基本方法。通过本课程学习,使学生系统地掌握数据库系统的基本原理和技术;掌握数据库系统基本概念,熟练使用SQL语句;掌握数据库设计方法和步骤,具备设计数据库模式及开发数据库相关应用系统的基本能力,在实现过程中考虑系统的生命周期,培养诚实守信的科学求真精神。本课程的知识内容和技术方法,对从事现代大数据管理技术的应用、开发和研究的人员都是重要而必备的基础。
This course will systematically and comprehensively describe the basic theory, basic technology and basic methods of database system. Through the study of this course, students can systematically master the basic principles and technologies of database system. Master the basic concepts of database system, proficient in using SQL statements; Master database design methods and steps, have the basic ability to design database mode and develop database related application system, consider the system's life cycle in the process of implementation, and cultivate the spirit of honesty and trustworthiness. The knowledge content and technology methods of this course are important and necessary foundation for the personnel engaged in the application, development and research of modern big data management technology.
商务文书写作* Business Writing
商务文书写作是高等院校开设的一门通识教育类课程。本课程在介绍应用写作基本理论和基础知识的基础上,比较系统地介绍和讲授了当前社会生活中常用的应用文书写作的知识和技巧,具有很强的实用性、可操作性和社会实践性。通过本课程的学习,使学生掌握应用文书的写作规律和方法技巧,不仅能直接提高学生实际写作的能力,适应未来工作的需要。此外,能通过读写思维的综合训练,促进学生全面发展,提高学生的整体素质,有利于学生的可持续发展。
Business writing is a general education course offered by colleges and universities. On the basis of introducing the basic theory and basic knowledge of applied writing, this course systematically introduces and teaches the knowledge and skills of applied writing commonly used in current social life, which has strong practicability, operability and social practicality. Through the study of this course, students can master the writing rules and methods of applied instruments, which can not only directly improve students' practical writing ability, but also meet the needs of future work. In addition, through the comprehensive training of reading and writing thinking, it can promote the all-round development of students, improve the overall quality of students, and is conducive to the sustainable development of students.
物流管理 Logistics Management
本课程的任务是让学生了解物流和物流管理的基本概念和作用、物流服务模式、物流的功能要素、物流信息技术和财务绩效以及现代物流发展的趋势等中心问题,通过本课程的学习使学生对物流的基本理论、基本功能、所涉及的研究方法有深入了解,掌握物流管理中的客户服务、运输、仓储、库存、采购、信息技术、财务绩效等内容。通过理论学习、案例分析和课堂讨论相结合的方法使学生在掌握基本理论的同时能够了解物流管理的全过程,为学生今后从事物流相关行业打好基础和知识储备,并增强学生的敬业精神和诚信意识。
The task of this course is to let students understand the basic concept and function of logistics and logistics management, the service mode of logistics, logistics elements, logistics technology and financial performance as well as the trend of the development of the modern logistics center. Through the study of this course, students can have an in-depth understanding of the basic theories, basic functions and research methods involved in logistics, and master the content of customer service, transportation, storage, inventory, procurement, information technology and financial performance in logistics management. Through the combination of theory study, case analysis and classroom discussion, students can master the basic theory and understand the whole process of logistics management, which will lay a good foundation and knowledge reserve for students to engage in logistics related industries in the future, and enhance their professionalism and integrity consciousness.
HK6 第六学期
Khái quát về Trung Quốc 2 中国概况II A Survey of China II
《中国概况》课程以社会、文化为纲,从中国地理、历史、思想、文化、习俗、科技、政治制度等多方面系统概括和分析中国的社会与文化方面的种种特点。通过本课程的学习,要使留学生具备一定的中国文化知识,提高留学生对文化差异的敏感性、宽容性和处理文化差异的灵活性,培养留学生跨文化交际能力,扩大留学生的文化知识面,促进汉语语言的学习和应用。
Taking society and culture as the key link, the course A Survey of China systematically summarizes and analyzes various characteristics of China's society and culture from the aspects of Chinese geography, history, ideology, culture, customs, science and technology, and political system. Through the study of this course, international students should have certain knowledge of Chinese culture, improve their sensitivity to cultural differences, tolerance and flexibility to deal with cultural differences, cultivate their intercultural communication ability, expand their cultural knowledge, and promote the learning and application of Chinese language.
Kinh tế công nghệ 技术经济学Technology Economics
技术经济学属管理科学与工程学科,是实践性较强的应用型学科,是工商管理类专业必修的一门专业课程。本课程主要讲述技术经济学的基本概念、资金等值计算公式和技术经济评价方法等内容。通过该课程的学习,使学生掌握等值计算的公式和技术经济评价方法,培养学生的经济效益观念,并具备对投资项目进行经济评价的能力。
Technical economics belongs to the discipline of management science and engineering, which is a practical and applied discipline. It is a required professional course for business administration majors. This course mainly introduces the basic concepts of technical economics, the calculation formula of capital equivalent and the method of technical and economic evaluation. Through the study of this course, students can master the formula of equivalent calculation and the method of technical and economic evaluation, cultivate their concept of economic benefits, and have the ability of economic evaluation of investment projects.
Quản trị chiến lược 企业战略管理 Strategic Management
《企业战略管理》属管理学学科,是理论性和实践性较强的学科,是工商管理类专业必修的一门专业主干基础课程。本课程主要讲述企业战略管理的基本理论、基本运作流程、企业内外环境分析的方法和工具、企业战略的选择与评价方法、企业战略的具体类型、战略实施与控制的具体要求等内容。通过该课程的学习,使学生掌握战略管理的基本流程和各项分析工具,并能够独立完成一个具体企业的战略规划。培养学生的战略观念,使学生在今后的企业管理工作中一定要以长远的眼光来思考企业的发展,并采取相应的管理行为。同时要培养学生制定企业战略和进行战略管理的能力。
"Enterprise Strategic Management" belongs to the discipline of management science, is a discipline with strong theory and practice, is a compulsory major basic course for business administration majors. This course mainly describes the basic theory of enterprise strategic management, basic operation process, methods and tools of internal and external environment analysis, selection and evaluation methods of enterprise strategy, specific types of enterprise strategy, specific requirements for strategy implementation and control, etc. Through the study of this course, students can master the basic process of strategic management and various analysis tools, and can independently complete the strategic planning of a specific enterprise. Cultivate the strategic concept of students, so that students in the future business management work must take a long-term perspective to think about the development of enterprises, and take corresponding management behavior. At the same time, students should be trained to develop the ability of enterprise strategy and strategic management.
Phân tích báo cáo tài chính 财务报表分析 Financial Statement Analysis
《财务报表分析》是会计学专业的一门专业核心课程,也可以是其他管理类专业的专业课。 财务报表分析是以会计报表资料为主要依据,从会计数据表面去解释会计信息的内涵与质量。课程中不仅包括对会计报表所披露的信息内涵的分析,还包括对会计原则与政策的局限性分析、会计方法选择及变动的分析、会计信息的真实性分析等。财务报表分析将应用专门的分析技术与方法,通过对企业的资产质量、资本结构质量、利润质量以及现金流量质量等方面的分析,对企业的筹资能力、偿债能力、投资收益、盈利能力、企业价值等方面做出评价,从而得出对企业财务状况、经营成果及现金流量的全面的判断,为企业的投资者、债权人、经营者及其关注企业的其他组织或个人,了解企业过去、评价企业现状、预测企业未来,做出正确决策提供准确的信息或依据。
本课程将侧重运用质量分析方法,按利润表——资产负债表——现金流量表的顺序,对会计报表要素的进行综合质量分析。学完本门课程,学生将树立正确的效益观、正确的资产质量观、资本结构质量观、利润质量观、现金流量质量观、财务状况整体的质量观和平衡观等。课程结束以后,学生应能够对企业财务状况的整体质量进行系统化分析。
"Financial Statement Analysis" is a core course for accounting majors, and it can also be a specialized course for other management majors. Financial statement analysis is mainly based on accounting statement data, from the surface of accounting data to explain the connotation and quality of accounting information. The course not only includes the analysis of the connotation of the information disclosed by the accounting statements, but also includes the analysis of the limitations of accounting principles and policies, the analysis of the choice and change of accounting methods, and the analysis of the authenticity of accounting information. Financial statement analysis will apply special analysis techniques and methods, through the analysis of the enterprise's asset quality, capital structure quality, profit quality and cash flow quality, to evaluate the enterprise's financing ability, debt paying ability, investment income, profitability, enterprise value and other aspects. It can provide accurate information or basis for investors, creditors, operators and other organizations or individuals concerned about the enterprise to understand the enterprise's past, evaluate the enterprise's current situation, predict the enterprise's future and make correct decisions.
This course will focus on the use of quality analysis method, according to the order of income statement, balance sheet and cash flow statement, the comprehensive quality analysis of accounting statement elements. After learning this course, students will establish a correct view of benefit, the correct view of asset quality, capital structure quality, profit quality, cash flow quality, the overall quality of financial situation and balance view. At the end of the course, students should be able to make a systematic analysis of the overall quality of a company's financial position.
Quản trị dự án 项目管理 Project management
《项目管理》工商管理本科必修课程。本课程以目前世界范围内公认的美国项目管理学会的《项目管理知识体系》(PMBOK)、国际项目管理协会的《项目管理专业资质标准》(ICK)以及中国项目管理研究委员会的《中国项目管理知识体系》(C-PMBOK)的核心内容为主题,以项目生命周期运行规律为主线,比较全面、系统地阐述现代项目管理的基本理论、原则、方法和技术,重点介绍项目从启动、计划、执行、控制直至结尾整个过程所涉及的项目选定、项目组织、项目进度管理、项目质量管理、项目费用管理、项目采购管理、项目信息管理、项目风险管理、项目融资和项目收尾管理等关键内容。
Project Management is a compulsory course for undergraduate business administration. This course is based on the core content of the Project Management Body of Knowledge (PMBOK) of the Project Management Institute (USA), the Project Management Professional Qualification Standards (ICK) of the International Project Management Association, and the Chinese Project Management Body of Knowledge (C-PMBOK) of the China Project Management Research Committee. Taking the operation law of project life cycle as the main line, it expounds the basic theory, principle, method and technology of modern project management in a comprehensive and systematic way. It mainly introduces the key contents of project selection, project organization, project schedule management, project quality management, project cost management, project procurement management, project information management, project risk management, project financing and project closure management involved in the whole process of project starting, planning, implementation and control until the end.
Quản trị tri thức 知识管理 Knowledge management
该课程旨在让学生树立知识管理的思想观念,掌握和运用知识管理的基本原理和方法,培养和提高学生的理论素质和实践技能,并通过实践技能训练,提高学生的实践能力、创新能力和职业能力,为学生就业打下坚实的理论基础和职业基础。
The course aims to let the students set up the concept of knowledge management, to master and apply the basic principle and method of knowledge management, to cultivate and improve students' theoretical quality and practical skills. Through the practical skills training, student are able to improve the their practical ability, innovation ability and professional ability, to lay a solid theoretical foundation for the students employment and professional basis.
Giáo trình HSK5 HSK5教程II HSK5 standard course II
汉语水平考试(简称HSK)为测试母语非汉语者的汉语水平而设立的一项国际汉语能力标准化考试。通过HSK5级是我校来华留学生取得学位的必要条件,达到此汉语水平的留学生能够更好的适应大学学习和日常的生活需求。
为帮助我校来华留学生顺利的通过HSK5级考试,特开设此门强化训练课程,通过学习HSK 5级培训课程留学生能够以口头或书面的形式用汉语流利地表达自己,并为顺利通过由国家汉办与孔子学院总部举办的HSK5考试做好准备。
Chinese Proficiency Test (HSK) is an international standardized test of Chinese language proficiency for non-native speakers. HSK5 is a necessary requirement for international students to obtain a degree in our school. Students who have reached this level of Chinese can better adapt to the needs of university study and daily life.
In order to help international students pass the HSK5 test, this intensive training course is set up so that the international students can express themselves fluently in Chinese either orally or in written form, and get ready to pass the HSK5 test organized by Hanban and Confucius Institute.
Tiếng Anh chuyên ngành 2 专业英语II (工管) Professional English(Business Administration)
本课程的教学是在学生通过两年大学英语学习,已初步具备听、读、写等方面的能力基础上进行的。其教学目的是丰富学生在工商管理专业方面的英语词汇量,一方面提高学生在专业领域内用英语交流的能力,另一方面为考研打好基础。
This course is taught on the basis that students have preliminarily acquired the ability of listening, reading, writing and so on through two years of college English learning. The teaching purpose is to enrich students' English vocabulary in business administration major, on the one hand to improve students' ability to communicate in English in the professional field, on the other hand to lay a good foundation for postgraduate entrance examination.
Đàm phán kinh doanh商务谈判 Business negotiation
本课程为管理类专业学生的专业选修课程。研究在各种类型的谈判中所涉及的基本理论、原则、程序和技巧,是一门融多学科为一体的边缘学科,是一门应用科学。本课程的目的和任务是传授谈判的相关知识,培养谈判的意识,树立正确的谈判观念及掌握基本的谈判技巧,以达到使学生正确把握和运用其理论和技能,适应社会主义市场经济建设和迎接知识经济时代对人才的挑战之目的。
This course is an elective course for students majoring in management. This course studies the basic theories, principles, procedures and techniques involved in various types of negotiations. It is an applied science as well as a borderline discipline integrating multiple disciplines. The purpose and task of this course is to teach the relevant knowledge of negotiation, cultivate the consciousness of negotiation, establish the correct concept of negotiation and master the basic skills of negotiation, so as to enable students to correctly grasp and use their theories and skills, adapt to the construction of socialist market economy and meet the challenge to talents in the knowledge economy era.
Hệ thống thông tin quản lý管理信息系统 Management Information System
《管理信息系统B》课程是本校工商管理类专业的一门重要专业课。通过本课程的教学,应使学生理解并掌握信息及信息系统的基本概念、信息系统的基本构成,了解信息技术在组织管理中的应用,理解并掌握信息系统开发的过程和信息系统开发的基本方法。理解管理信息系统的发展:如制造资源计划MRP-II、企业资源计划ERP等。该课程具有较强的理论性和实践性的特点,通过本课程的学习,让学生了解和掌握管理信息系统的基本概念、基本理论以及信息系统分析、设计的方法,巩固提高学生编制较大的、基于数据库的应用程序的能力,掌握管理信息系统领域的最新技术前沿,为以后专业学习课程及今后在工作中解决实践问题奠定基础。
Management Information System is an important professional course for business administration majors. Through the teaching of this course, students should understand and master the basic concepts of information and information system, the basic composition of information system, understand the application of information technology in organization management, understand and master the process of information system development and the basic methods of information system development. Understand the development of management information systems, such as MRP-II, ERP ,etc. This course is theory and practice orientation. Through the study of this course, students can understand and master the basic concepts of management information system and the basic theory and method of information system analysis and design, to improve students' compilation capability, to master the latest technological in the field of management information system. This course lays a foundation for students to study the following professional courses and solve practical problems in the future work.
Quản trị tiêu thụ销售管理 Sales management
《销售管理》是一门建立在市场营销学、行为科学和现代管理理论基础之上的应用学科,它是市场营销学科中一个重要的组成部分,是企业营销实践的产物。因此本课程尤其注重对学生理论联系实际能力的培养,通过本课程的学习,要求学生能比较系统地掌握销售管理的主要理论,基本具备从市场营销战略的大视野出发,通过精心组织、安排有效的销售活动,做好销售管理的能力。
"Sales Management" is an applied discipline based on marketing, behavioral science and modern management theory. It is an important part of marketing discipline and the product of enterprise marketing practice. Therefore, this course pays special attention to the cultivation of students' ability to combine theory with practice. Through the study of this course, students are required to systematically master the main theories of sales management, and basically have the ability to do a good job in sales management by carefully organizing and arranging effective sales activities from the perspective of marketing strategy.
HK7 第七学期
Nghiên cứu hoạt động quản lý 管理运筹学 Operations Research for Management
《管理运筹学》是工商管理专业学生的一门专业必修课程,本课程是为本科生对与定量因素有关的管理问题通过应用科学的方法进行辅助管理决策的一门科学。内容包括数据特征的展示与概括、数据推理的理论基础、数据推理的演绎与归纳、参数估计与假设检验、方差分析、数据分布的拟和检验和随机检验、回归模型应用、线性规划、库存管理、运输问题、目标规划等各种统计决策等。本课程介绍数据处理和管理运筹学各主要分支的基本概念、基本模型、基本方法和计算机求解技巧及在经济和管理中的应用。本课程从定量分析决策角度为科学管理开辟了广泛的研究和应用领域,并以践行社会主义核心价值观作为课程的重要内容,做到讲社会责任、讲社会效益,讲讲诚信守约,为实践发展提供学理支撑。
"Management Operations Research" is a professional compulsory course for business administration students. This course is a science for undergraduates to assist management decision-making by applying scientific methods to management problems related to quantitative factors. Contents include characteristics of the data display and summarizing, reasoning the theoretical basis of the data, data deductive and inductive reasoning, parameter estimation and hypothesis testing, analysis of variance, data distribution and test and random test, the application of regression model and linear programming, inventory management, transportation problem, goal programming and other statistical decision, etc. This course introduces the basic concepts, basic models, basic methods and computer solving skills of the main branches of data processing and management operations research and their applications in economics and management. This course opens up a wide range of research and application fields for scientific management from the perspective of quantitative analysis and decision-making, and takes the practice of socialist core values as an important content of the course, so as to emphasize social responsibility, social benefits, integrity and keeping promises, so as to provide theoretical support for practical development.
Quản lý Sản xuất & Vận hành 生产与运作管理 Production & Operations Management
《生产与运作管理》属管理科学与工程学科,是理论性和实践性相结合的学科,是工商管理、物流管理等专业必修的一门专业主干基础课程。课程既涵盖生产与运作管理的基本理论,诸如设施选址、质量控制、准时化生产、成本控制、进度控制等,同时融入生产与运作最新的管理理论和技术发展。课程将为学生提供基于软件实现的分析工具。
本课程授课目标在介绍生产与运作管理相关理论与分析工具。通过本课程的学习,使学生建立成本控制、流程优化、质量保障、进度管理等方面的意识,学会审视、考虑和处理生产与运作中存在的问题;理解通过生产与运作管理赢得竞争优势。
"Production and Operation Management" belongs to the discipline of management science and engineering, is a combination of theory and practice, business administration, logistics management and other professional compulsory backbone basic course. The course covers the basic theories of production and operations management, such as facility location, quality control, just-in-time production, cost control, schedule control, etc., while integrating the latest management theories and technological developments of production and operations. The course will provide students with analysis tools based on software implementation.
The objective of this course is to introduce theories and analytical tools related to production and operations management. Through the study of this course, students can establish the awareness of cost control, process optimization, quality assurance, schedule management and other aspects, and learn to examine, consider and deal with the problems existing in production and operation. Understand how to gain competitive advantage through production and operation management.
Lý thuyết và Thực hành Thương mại Quốc tế 国际贸易理论与实务* International Trade Theory and Practice
《国际贸易理论与实务》是一门主要研究国际间商品交换的具体过程的学科,是一门具有涉外活动特点的实践性很强的综合性应用学科,是工商管理专业学生必修的一门专业核心课程。本课程主要讲述了国际贸易基本概念、国际贸易理论、国际贸易政策与措施、国际贸易术语、国际货物买卖合同条款等内容。通过该课程的学习,使学生了解国际贸易的基本理论,掌握国际贸易的基本程序、基本做法,熟悉进出口业务的各个环节,掌握国际上一些通行的惯例和普遍实行的原则,让学生具备参与国际竞争所需要的相关知识和较强的处理国际市场事物的能力,适应复杂的国际市场对管理人才的挑战。
Theory and Practice of International Trade is a subject that mainly studies the specific process of international Commodity Exchange. It is a comprehensive and practical subject with characteristics of foreign activities, and it is a required core course for students majoring in business administration. This course mainly introduces the basic concepts of international trade, theories of international trade, policies and measures of international trade, terms of international trade, contract terms of international sale of goods and so on. Through learning this course, make students understand the basic theory of international trade, to master the basic process of international trade, the basic practice, familiar with import and export business of each link, to master some common international practices and the principle of common practice, let the students have the knowledge needed to participate in international competition and the strong ability to deal with the international market of things, as well as adapt to the challenge of managing talent in complex international market.
Quản trị đổi mới 创新管理 Innovation Management
本课程是工商管理类专业的一门专业必修课。通过本课程的教学,帮助学生理解创新的内涵及特征。《创新管理》课程基于网络的视角,为学生讲解创新管理的基本要素,使学生对创新的模式、流程、方法等产生基本认知,能够挖掘和提炼现实问题,并应用基本理论工具解决问题,为后续的实践工作打下基础。
This course is a required course for business administration majors. Through the teaching of this course, students can understand the connotation and characteristics of innovation. Based on the perspective of network, the course of "Innovation Management" explains the basic elements of innovation management for students, so that students can have a basic understanding of the mode, process and method of innovation, and can excavate and refine practical problems, and apply basic theoretical tools to solve problems, so as to lay a foundation for subsequent practical work.
Thực tập sản xuất 生产实习(二)Production Practice II
生产实习是学生在学习了主干专业课程之后进行的。它的主要目的是通过学生亲自深入到企业实际中,对企业管理活动的实际运作过程有一个感性认知,通过实践环节的体验,领会和掌握所学的理论知识。为以后进一步学习专业课程和毕业设计打下良好的基础,加深学生对所学理论知识的理解和认识,提升学生的动手操作等实践能力,提高学生的创新思维和创新能力,为以后走上工作岗位打下良好的基础。
Production practice is carried out after students have learned the main professional courses. Its main purpose is to go deep into the enterprise reality by students themselves, have a perceptual cognition of the actual operation process of enterprise management activities, through the experience of practice, understand and master the theoretical knowledge learned. It will lay a good foundation for further study of professional courses and graduation design in the future, deepen students' understanding and understanding of theoretical knowledge, enhance students' practical ability such as hands-on operation, improve students' innovative thinking and innovation ability, and lay a good foundation for future work.
Quản trị chuỗi cung ứng 供应链管理 Supply Chain Management
本课程的任务是让学生了解物流与供应链管理的基本概念和作用、物流与供应链学科的理论体系、物流与供应链的功能要素等问题。通过本课程的学习,学生能深入了解物流与供应链的基本理论、基本功能、所涉及的研究方法。掌握物流与供应链管理中的客户服务、运输、仓储、库存、采购及包装搬运、选址等内容。为学生今后从事物流相关行业打好扎实的基础和知识储备,同时能拓宽学生的知识面,促进物流知识学习的热情和兴趣,增强学生供应链生态和体系优化的认识。
The task of this course is to make students understand the basic concepts and functions of logistics and supply chain management, the theoretical system of logistics and supply chain discipline, and the functional elements of logistics and supply chain. Through the study of this course, students can have an in-depth understanding of the basic theories, basic functions and research methods involved in logistics and supply chain. Master customer service, transportation, storage, inventory, procurement, packaging and handling, site selection in logistics and supply chain management. It will lay a solid foundation and knowledge reserve for students to engage in logistics related industries in the future, broaden their knowledge scope, promote their enthusiasm and interest in logistics knowledge learning, and enhance their understanding of supply chain ecology and system optimization.
Tiếp thị điện tử 网络营销 E-marketing
通过本课程的教学,学生能系统了解网络营销的理论体系,全面领会在网络虚拟市场开展营销活动的原理和特点、环境与方法、工具和手段、目标与实施控制等相关内容,并掌握开展网络营销的操作思路和相应的运作技巧。让学生学会既能基于传统企业利用互联网开展市场营销活动,又能基于互联网企业利用市场营销方法规划并发展企业主营业务;在传授知识的同时,还要通过课内外实践环节系统地培养学生在网络营销方面的能力,为综合运用广告学的相关理论和方法奠定基础。
Through the teaching of this course, students can systematically understand the theoretical system of network marketing, fully understand the principles and characteristics of marketing activities, environment and methods, tools and means, objectives and implementation control and other related content in the network virtual market. As well as master the operation of network marketing ideas and corresponding operation skills. The course enable students to use the Internet to plan and develop the main business for the traditional enterprises and Internet enterprises. At the same time of imparting knowledge, we should systematically cultivate students' ability in network marketing through in-class and out-of-class practices, so as to lay a foundation for the comprehensive use of relevant theories and methods of advertising.
HK8 第八学期
Thực tập doanh nghiệp 企业实习
企业实习是学生在学习了主干专业课程之后进行的。它的主要目的是通过学生亲自深入到企业实际中,对企业管理活动的实际运作过程有一个感性认知,通过实践环节的体验,领会和掌握所学的理论知识。为以后进一步学习专业课程和毕业设计打下良好的基础,加深学生对所学理论知识的理解和认识,提升学生的动手操作等实践能力,提高学生的创新思维和创新能力,为以后走上工作岗位打下良好的基础。
Enterprise practice is carried out after students have learned the main professional courses. Its main purpose is to go deep into the enterprise reality by students themselves, have a perceptual cognition of the actual operation process of enterprise management activities, through the experience of practice, understand and master the theoretical knowledge learned. It will lay a good foundation for further study of professional courses and graduation design in the future, deepen students' understanding and understanding of theoretical knowledge, enhance students' practical ability such as hands-on operation, improve students' innovative thinking and innovation ability, and lay a good foundation for future work.
Khóa luận tốt nghiệp 毕业设计(论文) Graduate project (thesis)
要求学生运用所掌握的基础知识、基本理论和基本技能,对所选定的某个理论或实际问题进行调查研究和分析,初步掌握选择科研题目、查阅相关资料、拟定研究方案、运用试验手段、处理数据、撰写论文等方面的方法和本领。学生必须在扎实阅读、调查(或试验)、分析和研究的基础上,将研究成果写成一篇观点明确、论据充分、数据准确、语言流畅、条理清晰、结构严谨、符合一般科研论文规范体例的毕业论文。
Students are required to use the basic knowledge, basic theory and basic skills to investigate and analyze the selected theoretical or practical problems, and master the methods and skills of selecting scientific research topics, consulting relevant data, drawing up research programs, using experimental means, processing data, writing papers and so on. On the basis of solid reading, investigation (or experiment), analysis and research, students must write a graduation thesis with clear views, sufficient evidence, accurate data, fluent language, clear organization, rigorous structure, in line with the standard style of general scientific research papers.